Not satisfied with your Adsense income? Want to know ways to Increase your Adsense Revenue? Read on. While there is no way to increase their Adsense revenue if you do not have any traffic, it can certainly help if you follow some simple tips to maximise what you get from your existing traffic. These tips that I give are very basic and simple to use. Do not worry. Every tip mentioned in this post and my site perfectly complies with the Adsense Terms of Service as per my knowledge until the day of this posting.
Above the Fold
Web surfers are lazy people. They are not going to find your ads and click it. You have to present it to them. There is no use of having an Adsense unit at your footer or anywhere low down the sidebars. You must, and I repeat MUST place Adsense ad units above the fold, i.e. visible when the page loads. Best places to have the ads are in the top left corner, below the title of a page or post if you are blogging and below the navigation bar. Ads on sidebars are also okay as long as they are above the fold (left sidebar performs better than the right one). Here is an image of the Adsense Heatmap showing the places which generate high CTRs.
P.S.- When using Adsense below the title bar, make sure that you label it as “advertizement” or “sponsored link”. This is required as per the updated Terms of Service.
Link color
It has been advised again and again to blend the ads with the content. This way, you format the ads to have the links matching the colour of links on your website while the text remains black or whatever the text colour is on your site. While this is a good advice and keeps decent click through rate, I know of a better format which you can use to get higher CTRs.
Format your ads to make the links blue, black text and grey urls along with a white background. This format works because web surfers have been habituated to associate the colour blue with links and tend to click on them easily. The grey URLs do not attract as much attention due to their lighter colour, so there is less chance of the visitor wasting time on remembering the URL. This format works great and I use it on a couple of sites. By the way, I picked this up on a SEO resource site.
Proven Formats
Not all formats are born same. There are a few proven formats in Adsense that work the best and you should use them. Of course you know this, but for reminding you, they are:
- Large Rectangle (336 x 280)
- Medium Rectangle (300 x 250)
- Wide Skyscraper (160×600)
Limit Number of Ads
It is not always the best idea to smash up as many ads as possible. As a matter of fact, it can actually lower your CPC drastically. This is because when there is more space on your website to show the ads, there is lower competition and advertisers do not have to bid as much as they would have had to in case there was only one ad unit. So try to use at most two ad units and if possible just stick to one. You may ask why I am not following this particular tip. That’s because I am experimenting some new stuff.
Link Units tip
Many Adsense publishers cry foul at link units and say that link units do not work. I say that is bogus. Link units are great. You just have to use it properly. The best place to place a link unit is below the navigation bar of your site. It is above the fold and as a link unit looks somewhat like a navigation bar, it tends to get a lot of clicks when placed there. Just place a link unit near the navigation bar and see the magic. Beware, I’m not asking you to camouflage your link unit with the navigation bar or do something like that. There is no need to make the link unit look like a navigation bar. It naturally gets a high click through rate at that place. Another place to position the link unit is on the sitebars. Try to make them look close to your sidebar links but do not disguise them or you will run into trouble with Adsense. What I mean is that you should try to make the link units look normal in the sidebars and not something eye-catching distracting. You got the point.
Use Search Units
Google search unit can also generate some additional revenue from Adsense. About 80% of the Internet users are Googlers, so if you give them a chance to Google from your website, there is a good chance that they will accept it. Try to place it somewhere below your header, or after each post so that they can search for some additional information that they may want after reading your post and thereby making you some money (if they click on the sponsored links). You can also place it on your sidebar or leave them at the footer.
No Borders Please
I will end this one with a very basic tip that almost everyone knows. This one is for newbies. Do not use a border in your ads. They will reduce your CTR very badly. Set the colour of the border same as your site background. If you have been using borders for any reasons, I highly recommend that you clear the borders and see your earnings jump up to your excitement (this one is a sales letter type line but very true).
That concludes my 7 tips for Increasing Adsense Revenue. Hope you liked it and I’m sure that he will dramatically increase your Adsense revenue if you follow these tips. Let me know your if you have any additional queries or tips that you found useful. If you’d like to say thanks, you can do that by subscribing to my RSS feed. 
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